Hypebae — the fashion/entertainment website — created its own beauty brand as an April Fool’s Day prank.

Hypebae Beauty is described as “a radical and rule-breaking line of invisible makeup products that encourages you to feel good in your own skin 24/7.”

The photos of the line are the funniest — clear packaging that is empty. Or are the jars designed to showcase the invisible formulas? LOL.  

The brand says the line includes the Hyperreal multi-purpose stick, described as, “Coming in the ultra-sheer shade “Unfiltered,” the translucent hue “Seeing Clearly” and the barely-there option “Low Maintenance,” the three-in-one product serves as a highlighter, an eyeshadow as well as a lip color perfect for no-makeup makeup lovers.”

The story continues to explain, “all Hyperreal shades are engineered to adapt to your skin and are invisible to the human eye.”

Photo above via Instagram/hypebaebeauty